Gannett's digital advertising and marketing revenue increased 8.5 percent in the second quarter of 2018 to $107.9 million, accounting for 32 percent of total advertising and marketing revenue.

Guest post written by Court Cunninghm Court Cunningham is CEO of Yodle, a provider of online marketing services to small businesses. Court Cunningham Google shook up the local business industry ...

However, despite these advancements there remains a glaring gap in the local marketing landscape: the disconnect between systemwide advertising efforts and local advertising. And this disconnect ...

Eric Morley, a cofounder of the marketing agency Blue C. Courtesy of Eric Morley To make local advertising work, Morley said that "it's very important to really understand where your clients come ...

Its marketing and advertising campaigns are mainly based on word-of-mouth, local advertising, radio, local periodicals and participation in community events. Related Article: Why Marketers Are ...

Local marketing connects restaurants to their immediate communities, fostering a sense of trust and personal engagement. This connection is essential for customer retention and promotes word-of ...

Supported by their national advertising and PR strategies, each unique location doesn’t have to spend much on local marketing, thanks to the “rising tide” nature of these big chain businesses.

Local businesses in the Finger Lakes region are discovering innovative ways to connect with consumers through strategic ...

Local Marketing. Marketing refers to how you expose customers to your business. ... It can include advertising, personal selling, sales promotion, direct marketing and public relations.

Gannett has expanded its digital advertising marketing services over the past two years with the acquisitions of online marketing firm ReachLocal in August 2016, location and reputation management ...

USA TODAY NETWORK, part of Gannett Co., is launching LOCALiQ, an end-to-end digital marketing and advertising service for clients, small and large, nationwide. Gannett, which owns USA TODAY and ...