However, despite these advancements there remains a glaring gap in the local marketing landscape: the disconnect between systemwide advertising efforts and local advertising. And this disconnect ...

Eric Morley, a cofounder of the marketing agency Blue C. Courtesy of Eric Morley To make local advertising work, Morley said that "it's very important to really understand where your clients come ...

Its marketing and advertising campaigns are mainly based on word-of-mouth, local advertising, radio, local periodicals and participation in community events. Related Article: Why Marketers Are ...

Learn the latest trends and tips that will help your local business grow using local search optimization, local marketing, and local advertising.

About 46% of Google searches are local search queries, according to Exploding Topics. Does your small business appear for ...

Discover how small businesses can outperform competitors with massive budgets using free marketing tools, community ...

In Ski Area Management magazine's annual feature praising marketing efforts, several local resorts received accolades.

While "local" is the buzzword for thriving businesses, many brands stumble when it comes to forging genuine connections in their own backyards. But there's a powerful key: local store marketing. For ...

Marketing agency TFM Digital specialises in media for franchising and multi-location businesses, so is used to harnessing niche audiences within local area marketing.