Local marketing requires going very deep on a particular group of people. Here's what you need to know. The post Your 4-step ...

The "adult table" of television advertising is democratizing before our eyes, opened up to advertisers and agencies (and resellers) of all sizes.

UCLA Advertising and Marketing helps local and national advertisers reach the UCLA market. UCLA can be a tough place to navigate when finding the right avenues to reach the UCLA community.

Join us as we look at how your online reputation and local marketing strategies can drive revenue for your business, while avoiding pitfalls along the... Seamlessly blend community engagement with ...

and white paper marketing. Below, selected findings from the 2013 Local Promotions Forecast by Borrell Associates. Similar to local markets, promotions spending is outpacing ad spend. Total ...

Local search engine optimization (SEO) has evolved dramatically over the past decade, becoming an essential component of any ...

Social media, local marketing, and mobile usage are exploding. Though each can be critically important to a successful digital marketing campaign, social, local, and mobile are not in separate silos.

The November election brought to light how influential influencers are within the news space, with one in 4 adults over the ...

National advertising is more effective than local, then-CEO Rob Lynch told the ICR investor conference audience early last ...