During times of global economic uncertainty, smart local brands create powerful campaigns that resonate with buyers by ...

From partnering with Bicolano weavers to tapping acacia carvers from Baguio, these brands champion local products and uplift small businesses with big visions ...

If you don’t have tangible products you can still connect your brand with the local area by creating photos or videos of you and your staff team in local spots talking about the good work you do ...

Why do consumers increasingly expect brands to connect with them on a deeper, cultural level? And how can marketers embrace the power of local storytelling in global content production strategies?