Laurence P. Gottlieb, Westchester County Economic Development director says, “Westchester is not a low-cost area.” Plus, the government is unable to give business incentives because of the economic ...

Customer Data Match is another example of how Spectrum Reach is making TV advertising more accessible to small and medium-sized businesses throughout its service area.

Deep Fried Advertising, a New Orleans-based advertising agency, is donating a free, customized website to a local non-profit.

Learn what the Google Local Pack is, why it matters for local SEO, and proven tactics to rank your business in the 3-Pack and boost local search visibility.

Started by software developers, Smart RTB focuses on per-impression, real-time bidding that happens in the blink of an eye, billions of times daily.

The glorious, minimal ads designed for Volkswagen in the early 1960s are still used as classroom examples in advertising curricula at universities. Doyle Dane Bernbach is the agency that created those ...

Google is testing showing Local Service Ads directly in the Google local pack. They are labeled as sponsored, but they can now show at the top of bottom of the local pack.

In conversation with BrandWagon Online, Wahter’s Amitt Nenwani on the company’s non-intrusive way to engage with customers, strategies for the future of advertising and consumer empowerment.

S&P also forecasts that local TV advertising revenue will continue to decline in coming years, and the industry will become increasingly reliant on political advertising as a result. Right now, ...

The ability to localize ads, Hailer suggests, “is the true ‘white space’ in advertising right now.” Filling that white space doesn’t just mean advertising in local markets, Hailer stresses.

For example, driving east on Interstate 74 in Indiana, drivers can see a billboard advertising a recreational adult-use cannabis dispensary just across the state line in Ohio.