Shirt sponsorships are no longer just about visibility – they’re emotional investments in culture, community and global ...

Liverpool supporters have been given a first 'look' at the club's new 2025/26 home kit through a teaser for the latest ...

Liverpool’s return to Adidas for the 2025/26 season carries more than just commercial weight. After five years in Nike’s ...

Liverpool’s Adidas Era Begins with Nostalgia and Style for 2025/26 SeasonNew Partnership Brings Fresh IdentityLiverpool’s ...