Manchester City hax signed a new 10-year extension with kit sponsors Puma, with the deal understood to be worth up to £1billion in total - making it the biggest in Premier League history ...

Liverpool’s return to Adidas for the 2025/26 season carries more than just commercial weight. After five years in Nike’s ...

Adidas, the German sportswear titan, must have been thrilled when Liverpool secured the signing of Florian Wirtz. The Reds ...

One of the most prominent examples of Fenway Sports Group's self-sustaining model occurred in 2018, when the £146m sale of ...

Liverpool are likely planning fresh photoshoots for each new signing, wearing the 2025/26 home kit, with their new numbers ...

Florian Wirtz was unveiled in old Liverpool Nike kit and training wear last week with the Reds' partnership with Adidas not ...

Richard Hughes is closing in on bringing one of adidas' biggest stars to Anfield. There's going to be big changes at Liverpool this summer. Most notably, the Reds' look is going to change.Shop the ...

Liverpool’s new Adidas kit deal explained: What it means for revenue, transfers and next season. By Gregg Evans. March 10, 2025 Updated March 11, 2025.

Liverpool have announced a new multi-year kit deal with Adidas. The sportswear giant will take over when Nike’s five-year contract expires this summer. Liverpool were previously with Adidas from ...

Also set to join Liverpool in this exclusive club from 2025/26 are Newcastle, Celtic and AS Roma. Bayern Munich, Arsenal, Real Madrid, Juventus, Arsenal and Manchester United complete the full list.

Grizz Khan: Liverpool’s New Adidas Kits Bring ExcitementAdidas are set to return as the Reds’ kit manufacturer for the 2025/26 season. On the Daily Red Podcast hosted by Anfield Index, Dave Davis ...

The big bosses at German sportswear giant Adidas must have been rubbing their hands together with glee when it became clear that Liverpool were set to move for Florian Wirtz. The Reds completed ...