BETHESDA, Md. Canadian-based Liquid Keratin has announced that it is expanding its at-home keratin treatment product line with the U.S. launch of Liquid Keratin Bold for multi-ethnic hair types in ...

A few years ago, the popular treatment, which has been banned in several countries (including Canada), utilized liquid keratin and formaldehyde to reduce curl and frizz in hair, but wound up ...

Bassi-Smith likes Novex Brazilian Keratin Max Concentrated Liquid Keratin because of its concentrated formula and low cost. He says to use it once a week for the first three weeks, and then you ...

“A Brazilian blowout uses a liquid keratin formula that creates a layer over each strand of hair, and is sealed in with heat, to help straighten and smooth hair,” says Harry Josh, a celebrity ...

Eventually, curiosity got the best of me, and after doing a little research online about the product she was using, Liquid Keratin, I agreed to try it. You. Guys. Straight bangs are the best!

Well, it may not be a magic potion, but there is one ingredient that works essentially like magic to create the hair of your dreams: keratin. Once reserved just for salons, keratin treatments can ...

“Liquid hair is a hair trend that has been widely ... For long-lasting silkiness, she recommends a keratin treatment. “The smoothing treatment eliminates frizz, locks in color, and reduces ...