Eadem’s Lip Softening Balm is a game changer ... I’m experimenting with lip plumpers or matte lip solutions but its Vaseline-like consistency acts as a protective layer from the elements ...

For Vaseline, the challenge is an exciting opportunity ... positioning the new tinted lip balm as a tool for vibrant self-expression. As the global “demure” trend reached its peak, we pivoted ...

You’ve finally found the lip oil that everyone’s been raving about. It’s gone viral. Your friends love it, and so do you. But ...

An all-over-the-place assortment of stood-behind products culled from this very website that appears in the most recent June ...

Unfortunately, I have a recurring problem where all of my beauty products run out at the same time. My bathroom ...

This is not the economy to be spending $30 on concealer, ESPECIALLY when this amazing under-eye brightener exists for under $10. View Entire Post › ...

It's all thanks to a special ingredient in my lip plumper.

An honest review of the new Violette_FR Lip Nectar, a unique lip stain with an uber moisturizing formula and glossy finish.

Launched this week, the makeup artist's latest product, the Legendary Longwear Lip Liner, will last all day long.

Cocokind’s new Ceramide Lip Blur Balm Hydrating & Smoothing Lip Treatment retails for $12, a slightly lower cost than most lip balms on the market. Cocokind Ceramide Lip Blur Balm Hydrating ...

It's not a traditional lip liner, though. It's a lip liner–stain hybrid. Apply the dark liquid to the perimeter of the lips, ...