An ELLE editor says: “The best part of these tinted lip balms is how they help plump your lips while adding color. I love ...

Sephora is a beauty lover’s paradise with endless options, from luxury brands to trending must-haves, plus perks like free ...

But if brands are on this sort of spectrum, we prefer to look somewhere in the middle. Not yet heritage companies like the ...

I own tons of goodies from Lululemon, Sephora, Amazon and more. They'd all make great gifts for your girlfriend, wife or any ...

Summer Fridays is perhaps best known for its viral lip butter ... Owning a balm from Summer Fridays made me feel fancy. To pick up my Summer Fridays balm, I headed to Sephora.

“NYX is one of those drugstore makeup brands I always recommend to friends and family who want quality products at an ...

Displaced by the Palisades fire in Los Angeles, Amy Liu immediately took action. The Tower 28 Beauty founder mobilized her ...

So to help you find the best dark red lipstick for you, we've combined extensive research and our editor's favorites to ...

Not one to pass up an opportunity to shop, I also usually view Valentine’s Day as an excuse to treat myself to a gift or two.

Everyone wants to feel special on Valentine's Day, whether you're hitting the town, having a candlelit dinner at home or just ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...