Quite like labubus, beauty doesn’t hide in drawers or makeup pouches anymore; it swings from belt loops, dangles from ...

But what about your lips? I’ve personally never really thought to put some form of sun protection on my lips, because, like, ...

If you're a lipstick gal, then you know how great it is when you find a shade you love. This Kosas West Stick is my new ...

As a beauty editor with nearly 20 years of experience, I’ve seen just about everything—so it takes a lot for a new product to ...

There is truly nothing else like it on the market,” Senior Social Media Marketing Manager Michelle Moezam raves.

Panera announced on Wednesday, July 9, that it is launching two new lip balms inspired by its popular mac and cheese and ...

LIKE many women, I’ve had all sorts of body hang ups – the wobbly tummy, untoned thighs and bingo wings. My lips, though, were never one of them. Even when wearing a basic lipstick, they always ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

For our latest Slow Beauty column, one beauty writer goes on a 12-week quest to investigate the hype behind The Skinny ...

Beauty buffs keen on copying Kate Middleton's minimal makeup can now pick up her go-to lip-perfecting gloss for a fraction of ...

Renee loves the “cushy” formula of Kosas's Wet Lip Oil Gloss: "It feels like a balm and has a gorgeous shine,” she says. The ...