What do you get when you mix mascara, banana candy and a pop princess in a Prada wardrobe? A music video that doubles as a luxury ad.

Combining digital audio and in-video audio advertising drives brand recall and purchase intent. This is the key finding of ...

Influencer marketing has made its way into the B2B playbook, 59% of B2B buyers saying they consume creator content on ...

Amazon is now showing four to six minutes of advertisements per hour on its Prime Video streaming service. That's about ...

Samsung Ads, the advanced advertising arm of Samsung Electronics, today announced a major expansion of its award-winning GameBreaks portfolio.

DirecTV's new ad program, created in partnership with TripleLift, will see programmatic pause ads play whenever a viewer pauses a show.

Nvidia is one of the best ways to invest in the AI infrastructure boom. AI is helping power Meta Platforms' results. Advertising looks like it could become the next big growth driver for Netflix. With ...

Adobe unveiled Adobe Express for ads, a new solution that makes it faster and easier for smaller businesses to create ...

The tool is integrated within Adobe Express and features a suite of tools designed to ease the ad creation process.

A new WPP Media forecast predicts creator ad revenue will overtake studios and media companies in ad revenue this year.

LinkedIn has introduced new advertising formats and expanded its capabilities on connected television to help B2B marketers ...