Integrating your LinkedIn and email marketing efforts is an effective, efficient way to build trust, engage audiences and ...

LinkedIn’s new guide reveals how B2B creator content is reshaping the buyer journey and why you need to act now to stay ...

advanced search and saved lead lists can work as the foundation for bigger and better outbound email and content marketing. LinkedIn Sales Navigator can help as you search for new ways to engage with ...

For one, LinkedIn doesn’t share subscriber email addresses with newsletter authors, restricting their ability to manage subscriber relationships or move them into broader email marketing systems.

They include a big update to its Recruiter talent sourcing platform, with AI assistance built into it throughout; an AI-powered LinkedIn Learning coach; and a new AI-powered tool for marketing ...

Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. Email marketing still matters—perhaps more than it ever has.

In a blog post, the Microsoft-owned company said it would integrate Drawbridge into LinkedIn Marketing Solutions, its advertising and marketing tools division. LinkedIn’s marketing arm is ...

New LinkedIn research finds that 76% of B2B chief marketing officers feel pressure to prove short-term returns on investment, and seven in 10 B2B marketers say that their marketing budget is ...

Learn More Email continues to be critical to business, and generates the highest return on investment of any marketing channel. There are dozens of email service providers and marketing tools ...

The Microsoft-owned networking platform has acquired Oribi, a Tel Aviv startup that specializes in marketing attribution technology. The deal will see LinkedIn establish its first office in Israel.