Initially dubbed the Cosmograph, it took on the name Daytona when Rolex became a sponsor of the 24 Hours of Daytona race (now known as the Rolex 24) held in Daytona Beach, Florida.

The "Roar Before the Rolex 24," featuring several practice and qualifying sessions leading up to next week’s Rolex 24 at Daytona, will kick off Friday at Daytona International Speedway with on ...

The endurance race showcases fully integrated hybrid engines and racing fuels with renewables. It's part of a larger “green racing” strategy.

It's been 27 years since a woman racer earned a class win at the Rolex 24. Nine women, on four different teams, give it a shot this week at Daytona.

Rolex’s ultra-exclusive Daytona green dial watch has been seen on A-listers like Drake and Conor McGregor. Why it’s so incredibly rare and your best chances of snagging one.

Indeed, the Rolex 24 at Daytona International Speedway has brought crowds to the coastal city known as the home to the NASCAR Daytona 500. But it's the Rolex 24 that draws the international crowds.

Don't show up late if you want to see Daytona and the Rolex 24 star in Brad Pitt's F1 movie. The opening 10 minutes feature ...

Rolex 24 draws people from all around the world, and in Daytona Beach, surrounding businesses and hotels reap all the benefits.

DAYTONA BEACH — The final day of Rolex 24 testing at Daytona will likely give the teams and drivers a chance to test the windshield wipers and grooved rain tires. That's assuming the ominous ...

Preparations underway in Daytona Beach for Rolex 24 Rolex 24 race set to kick off this weekend DAYTONA BEACH, Fla. – It is a big week in Daytona Beach with the Rolex 24 just days away.

BMW will lead the starting lineup to the green flag in the 63rd running of the Rolex 24 at Daytona. Dries Vanthoor qualified on pole position in the No. 24 BMW M Team RLL BMW M Hybrid V8, which will ...

The forecast for the 63rd Rolex 24 at Daytona International Speedway calls for nearly 24 hours of unseasonably brisk weather for Central Florida in late January. According to the Wunderground.com site ...