It's part of a larger “green racing” strategy. ... When the cars roll off the starting grid for the Rolex 24 at Daytona ... but the Daytona Beach News-Journal reports the rules require ...

Rolex’s ultra-exclusive Daytona green dial watch has been seen on A-listers like Drake and Conor McGregor. Why it’s so incredibly rare and your best chances of snagging one.

Rolex 24 draws people from all around the world, and in Daytona Beach, surrounding businesses and hotels reap all the benefits. Those hotels right across Daytona International Speedway are packed.