Marketers and agency leaders speak about the surge in performance marketing and the need to track brand-based metrics better.

Slice, Hydrox and Odwalla are back on the market several years after they left, often with modernized changes aimed at ...

Oversaturation, consumer fatigue, and declining trust are challenging the future of influencer-driven advertising.

Ubisoft multiplayer FPS XDefiant, a cross-brand fusion featuring characters ... the competitive shooter space, points to a lack of marketing and resources as a key reason for XDefiant's failure.

The marketing industry has worked itself into a frenzy. Social media and hustle culture have raised our expectations about ...

News of Renault Chief Executive Luca de Meo's decision to leave the French carmaker and sources saying he is being lined up ...

Luca de Meo's pending exit from Renault has drawn back into the spotlight some glaring and uncomfortable questions for the.

When Jetstar Asia announced it would cease operations from 31 July 2025, the message to customers was clear, formal, and immediate. But for many, it was also the first time they had heard of the ...

Pro wrestling is red-hot as the summer of 2025 arrives, with WWE continuing to build on its success and AEW rediscovering the ...

Unilever has a "Buy" analyst consensus rating and appears to be undervalued, even with conservative assumptions. But I don't ...

The American brand won the bidding war for Clark, and has been quiet ever since. There are plenty of NBA players who do not deserve signature sneakers, but Nike pushes forward with its marketing ...

The pressure to execute a flawless drug or therapy launch has never been greater and continues to lay the foundation for long ...