Without that, personalization efforts are siloed, channel-specific (like optimizing only for email marketing ... essential, the lack of a unified approach prevents brands from creating consistent ...

Though 59% of national brand marketers say local marketing is essential to their business growth ... Nearly one-third (30%) say those delays are a result of a lack of resources to tackle both ...

That’s the alarming statistic revealed in research carried out among 172 B2B marketers by B2B Marketing, in association with Tomorrow People. Some 38% rated themselves as about the same as the ...

Dig deeper: Is the digital marketing grass really greener in walled gardens? Brands have long called for more visibility into campaign drivers and performance metrics. The lack of granular data ...

Chris Gorell Barnes, CEO of Adjust Your Set said that brands should carefully consider the ‘rapid ... US Agencies Benchmarking Report and we are analyzing the top 10 US B2B marketing agencies, ...

Gen Z is simply not as loyal to brands as its ... be,” Byrne said. A lack of loyalty could present a major challenge for restaurants that spend a bunch of money on marketing.

Musk's lack of focus on the company and innovation, the brand's shifting public perception and the increasing role of politics in consumer decisions. Adamson is the co-founder and managing partner ...