That's because the National Barbie Doll Collectors Convention is in town. The convention started Thursday and runs through ...

Barbie and Mattel have transformed their marketing strategy and succeeded in gaining new followers and engaging with adult ...

Best Early Amazon Prime Day Lego Deals. Lego deals can be hard to come by, which is why I was not exaggerating when I said I literally gasped out loud when I saw some of these ear ...

While the convention is sold out, the Barbie Sports Club Tour will also be making a stop in Louisville. The Barbie Sports ...

"Jaws" became the season's first blockbuster when it hit theaters in 1975. Here are the other movies that topped the box ...

Two of the Trump administration’s top figures overseeing Donald Trump’s mass deportation plans were furious with a White House official who tried to persuade the president not to target workers in the ...

Barbie-maker Mattel has teamed up with Sam Altman led company OpenAI to develop toys and games with artificial intelligence. The first of the AI-powered products is slated to hit the shelves ...

The Barbie x Printfresh Western collection is here! Shop soft cotton PJs, robes, ... Casper, Nectar Shop competing Prime Day deals on lawn mowers, grills and tools at Lowe's.

Over the decades, Barbie maker Mattel has released a seemingly endless lineup of dolls. Now, its next iteration could be an A.I.-powered Barbie, as Mattel partners with OpenAI to bring emerging ...

2025 marks She-Ra’s 40th year of fighting evil and restoring peace to Eternia. Mattel celebrates this heroic milestone by revealing its first-ever She-Ra Barbie Doll.. The Barbie brand expands with a ...

We're all Barbie girls, living in Barbie the Movie's marketing world. Check out 30 of the countless Barbie brand collaborations out there.