Universal is in negotiations to acquire the screen rights to Lego’s line of robotic toys called Hero Factory. Michael Finch and Alex Litvak, best known for writing 2010’s sci-fi hit Predators ...

Turner Media Innovations has teamed up with LEGO and its media-buying agency Carat Sponsorship to create a LEGO Hero Factory advertising campaign on the network. The product range will be official ...

(A report from my son and Lego maniac GeekTeen John.) Last month saw the release of Hero Factory Recon, a subtheme of the popular “Design byME” service on the Lego website. Design byME is a ...

Michael Finch and Alex Litvak, best known for writing 2010’s sci-fi hit “Predators,” are in negotiations to pen the script for the project.