The powdered Japanese green tea is increasingly hard to find. Experts say its popularity on the internet is straining Japan’s ...

A global matcha shortage is straining supply at metro Atlanta businesses that have to adapt, ration and brace for ongoing ...

Japan's green tea exports, including matcha, rose 25% by value to 36.4 billion yen ($252 million) in 2024, driven largely by ...

In a trend-saturated market, 12 Matcha stands out by grounding its NYC café in ritual and authenticity—turning a great ...

From traditional tea ceremonies to viral TikToks, the rising popularity of matcha is driving a global shortage, leaving ...

Japan is experiencing record tourism this year, with many tourist attractions packed with crowds. Still, there's an easy way to find some zen.

Top nine matcha food brands redefining wellness in 2025, from ceremonial-grade classics to innovative formats that make ...

Over the past year, the production of tencha – the stemmed leaves that are dried and then ground to create matcha – in the ...

Record temperatures in Japan have curbed matcha green tea production this year, straining supplies and driving prices to ...

From soft serve and lattes, to cakes and tiramisu, enjoy the best of green tea at these best matcha cafes in Hong Kong.

Market turmoil has spurred a fierce debate among the matcha faithful about who exactly is responsible for the dwindling ...

Chef Ayush Khandelwal curates a list of fusion cocktails at Paro, blending local ingredients with global influences to evoke ...