One service that’s had a lot of attention on the app recently is the Korean root perm – a volumising hair hack. So far, the hashtag #koreanrootperm has racked up more than half a million views ...

Hair bands. Hair spray ... which is the worst feeling you can have about a new haircut.” The Korean perm (“perm” is short for “permanent wave”) is distinctive for other reasons: Its ...

Perms (short for permanent) are a hair treatment that alters the curl pattern and texture of hair via chemical intervention.

This type of perm uses a chemical solution alongside digitized heat technology to set the hair into semi-permanent curls. Finding the client “Hallyu,” or the Korean Wave, a phenomenon ...