Coca-Cola CMO Javiet Mexa says, "we want to bring Holidays Are Coming into the present." Holidays are coming… but this time Coca-Cola has opted to strip the soul out of its iconic 1995 UK TV ad ...

The holiday ads are not Coca-Cola’s first foray into using generative AI. In 2023, the company debuted a tool built partly by OpenAI that generates artwork from imagery within its archives.

The holiday ads are not Coca-Cola’s first foray into using generative AI. In 2023, the company debuted a tool built partly by OpenAI that generates artwork from imagery within its archives.

“Coca Cola using ai for an ad is genuinely so terrifying to me. Art is dying,” wrote one user on X. “Actors, replaced. Camera workers, replaced. Drivers, replaced.

Coca-Cola says it decided to remake the Holidays are Coming ad using AI to update it “to today’s times” (perhaps we could add 'on today's budgets'?).

Coca-Cola worked with three A.I. studios to produce the ads: Secret Level, Silverside AI and the Wild Card. Coca-Cola is not the first legacy brand to draw backlash for using generative A.I. in ...

Coca-Cola launched its holiday commercial, “The Holiday Magic is coming.” on Monday. The 30-second video is a tribute to the company’s 1995 holiday commercial, “Holidays Are Coming.” ...

Tim Halloran, a professor at Georgia Tech who spent 10 years working with Coca-Cola’s brand management division, said the new ad campaign was a violation of Coca-Cola’s brand promise.