Refreshed Visual Identity and New In-Store Creative Will Help Usher in the Next 75 Years of King's Hawaiian Being One of America's Most Beloved Brands LOS ANGELES, June 24, 2025 /PRNewswire/ -- King's ...

King's Hawaiian, maker of sweet buns and rolls that come in distinct bright-orange packaging, is retooling its branding as part of its 75th anniversary.

A version of this article appeared in the April 2011 issue of Harvard Business Review. Karen Dillon is a former editor of Harvard Business Review and coauthor of The Microstress Effect: How ...