New model and bold pricing strategy aim to cement OpenAI’s lead, but enterprises must navigate integration and governance challenges to unlock full potential, analysts say.

OpenAI, regarded as one of the pioneers in this space, has recently launched the o3-pro, claiming that it’s their most capable version for research till date. It’s predecessor, o3, was launched by the company last year.

OpenAI is keeping up its rapid-fire pace of new AI releases. The company introduced the o3 and o4-mini models to its ChatGPT platform in April. At the time, the business promised that a pro model of the o3 was on the way,