Kantar’s findings reveal that a net 26% of marketers have reported plans to reduce ad spend on X in 2025, the biggest recorded pullback from any major global ad platform. Marketers’ trust in ...

Kantar’s BrandZ report for 2025 crowned Apple as the world’s most valuable brand. Cupertino is now valued at $1.29 trillion, which represents a 28% year-on-year growth for its brand value.

Going on 20 years now, Kantar has released its BrandZ Most Valuable Global Brands report, which combines financial data with consumer perception metrics to find the world’s 100 most valuable brands.

Tata Consultancy Services, India’s tech bellwether, has been accorded a brand value of $57.3 billion with an accelerated 28% year-on-year growth, as per a brand ranking released by Kantar ...

Kantar, the world’s leading marketing data and analytics company today announces that it is expanding its LINK ad testing portfolio. Kantar is extending its creative effectiveness capabilities across ...

Heineken Credentials 2024 is the winner of the 2025 Kantar Creative Effectiveness Awards ANZ. This was followed by a silver and bronze award for Nescafé - Make Your World (Woodwork) and YoPRO ...

A recent Google-Kantar report reveals a significant untapped potential for Gen AI in India, with 60% unfamiliar and only 31% having experimented. Despite low adoption, 75% desire AI as a daily ...

A recently released study by Google in collaboration with Kantar India has shed light on the evolving landscape of Generative AI (GenAI) adoption within the country. While excitement surrounding ...

The winners are determined by Kantar’s LINK+ ad testing solution and a qualitative assessment by Kantar’s diverse global creative team. LINK+ has been independently validated to accurately ...

Kantar parent Bain Capital and WPP PLC are considering the sale of its Worldpanel division for $6.5 billlion, according to Sky News. Meanwhile, the Financial Times suggested that Kantar will be ...

AI generated image Market research group Kantar's owners are exploring the sale of its Worldpanel division for 5 billion pounds ($6.5 billion) or more, Sky News reported on Sunday, while in a ...

WPP (NYSE:WPP) and Bain Capital plan to split market research company Kantar Group in preparation for a sale, the Financial Times reported Sunday, citing people familiar with the matter.