The days of customer data platforms (CDP) simply aggregating information about shoppers and their purchases are long gone, ...
In 2025, influencers will take on an even more central role in shaping brand campaigns and strategies. They won't just ...
When you're wearing so many hats, efficiency becomes your most valuable asset, so you must get creative to tackle your to-dos ...
Klaviyo (NYSE: KVYO), the company that powers smarter digital relationships, today announced it has been named the preferred marketing automation partner for WooCommerce, the world's leading ecommerce ...
One key for brands is to use data intelligently to ensure that campaigns target relevant audiences instead of simply riding a ...
Century Cruises has appointed Alejandro Polanco as its new vice president of marketing and digital products, the company ...
Publicis Media U.S. has acquired Dysrupt, a digital marketing agency focusing on paid media, creativity, and measurement. The ...
Central to the deal is Dysrupt’s proprietary Impact Advertising System solution that is focused on optimizing media, creative ...
To get to the top, you need to take higher paths. That sounds like good advice for mountain climbers, but it might also apply ...
To decode the changing landscape, Inc42 and Cashfree Payments hosted the first roundtable of the D2C Leader’s Boardroom ...
Digital marketing is changing and the industry is trying to adapt whilst accepting the uncertainty. So, let me offer an alternative approach that you could take this year. Invite all the key ...
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