Chew on this: Juicy Fruit, one of the oldest gum brands, is back on the air for the first time in more than a decade with its own TV commercials. The quirky campaign, created by ad agency DDB ...

Juicy Fruit's 1985 commercial jingle promised "the taste is gonna move ya," but it doesn't seem like anyone has yet to explain what that taste is.

Juicy Fruit is the No. 2 regular gum with about $64 million in sales last year, up more than 13 percent from the previous year, according to IRI. Jan 16, 2015 SHOPPING ...