Whether you're shopping for a holistic health connoisseur or a fitness enthusiast or, our editors' favorite picks have you ...

Previously only available in Sephora stores, the oft-viral color cosmetics brand will enter more than 600 Ulta doors in March ...

Shop TODAY contributor Chassie Post shares affordable, unique Target finds. From cardigans to a car vacuum, they're all ...

Entertaining expert Paul Zahn will share this year’s drink trends from non-alcoholic spirits, sustainable spirits, and ...

Drinks with a function have dominated trends lists in recent months as consumers seek additional benefits from the products ...

The beverage, once owned by PepsiCo, is tapping into consumer interest in nostalgia and better-for-products made with real ...

Cherry is trending as both a color and flavor: with Pepsi and Dr Pepper among the brands embracing the sweet fruity flavor.

Coca-Cola has been experimenting with new flavors to help keep customers engaged with its signature product. In 2022, it launched Coca-Cola Creations, a series of limited-edition Coke flavors in ...

US consumers increasingly are aware of the importance of hydration to health and well-being. Demand is high for beverages ...