Naming the brand "741," he announced the news of its launch via Instagram post and on the brand's website. Jaylen Brown shoes ...

Boston Celtics guard Payton Pritchard became the first NBA player to fully embrace teammate Jaylen Brown’s new 741 shoe line, ditching his familiar Nikes to sport Brown’s Performance Rover ...

Jaylen Brown scored 30 points while wearing his own sneaker brand on Tuesday. Here's what he said about it.

Brown, who scored a team-high 30 points in Monday’s win against the Bucks, described the feeling he got from wearing shoes from his own brand during the game.

Boston Celtics star Jaylen Brown says "boredom" led him to found his sneaker company 741, which announced the launch of his new signature shoe Rover on Wednesday.

Basketball fans couldn’t stop laughing after the NBA title winner Jaylen Brown revealed the first look of his own shoe brand, "741." ...

Jaylen Brown, the Boston Celtics star and NBA Finals MVP, is stepping into the sneaker game with the release of his highly anticipated White Noise 741 Rover.

Boston Celtics star Jaylen Brown cited Kobe Bryant as helping to inspire him to launch his "741" performance apparel brand.

Wednesday night Boston Celtics star Jaylen Brown made another big step forward with his new brand 741. Just a few weeks removed from debuting the new project and the company's flagship shoes, 741 ...

Jaylen Brown is stepping into the sneaker game. The Celtics star and MVP-winning world champion announced the launch of his new performance brand 741 on X (formerly Twitter) Tuesday, giving fans ...

Is it the shoes? Chris Forsberg breaks down how Payton Pritchard is having his best season yet while rocking Jaylen Brown's new 741 sneakers.