By bno - Tokyo Office Matcha, Japan’s iconic green tea powder, is experiencing a global surge in popularity. From social ...

Japan's green tea exports, including matcha, rose 25% by value to 36.4 billion yen ($252 million) in 2024, driven largely by ...

“I have never tried matcha, and honestly, I do not feel the need to. I am not averse to green juices or healthy food in ...

The global matcha market is poised for robust growth over the next decade, with its value projected to surge from USD 3,373.6 ...

The word matcha means “ground tea” in Japanese and comes in the form of a vivid green powder that is whisked with hot water ...

Popcorn Shed, a UK-based gourmet popcorn manufacturer, has released a new limited-edition flavour: Matcha Latte Popcorn.

From Jaoan to Dubai and Riyadh, the world's most coveted green tea powder faces unprecedented supply constraints as demand begins to outweigh production capacity ...

Marumatsu, a heritage tea company with over 120 years of history, is proud to announce the renewal of its "san grams Sangram" brand. Based in one of Japan’s most renowned tea-growing regions, ...

When Gaijin’s chef-partner Anand Morwani was on a long trip to Japan in 2024, he noticed that the best matcha — the kind used in tea ceremonies in Japan — had this natural sweetness, a sort of umami ...

Once a meditative Japanese ritual, matcha is now a mainstay in cafés, coolers, cocktails — and culture ...

Matcha is usually whisked with hot water or blended into milk to make drinks like the now-famous matcha latte.

By Damian Flanagan Whenever I am in Britain, I generally attempt to steer clear of any conversation about Japan as this will ...