Matcha is the new drink of choice at hip cafes worldwide, but Japanese producers are struggling to keep up with soaring ...

Once a meditative Japanese ritual, matcha is now a mainstay in cafés, coolers, cocktails — and culture ...

Global demand for matcha tea, with its vivid green colour and earthy taste, has gone supernova since the fall. But the ...

The word matcha means "ground tea" in Japanese and comes in the form of a vivid green powder that is whisked with hot water and can be added to milk to make a matcha latte. Green tea was introduced to ...

Matcha, a powdered green tea with deep roots in Japanese tradition, is quickly becoming a global sensation. From hip cafes in ...

(File) A employee at Kettl Tea in the Los Feliz neighborhood of Los Angeles, California prepares a matcha beverage. The word ...

By bno - Tokyo Office Matcha, Japan’s iconic green tea powder, is experiencing a global surge in popularity. From social ...

Japan’s matcha production surged from 1471 tons in 2010 to 4176 tons in 2023 — an almost 200 per cent increase — primarily driven by export demand.

Green tea was introduced to Japan from China in the early ninth century, and was first used for medicinal purposes. Matcha came much later, in 16th century Kyoto -- part of the tea ceremony ...

The word matcha means “ground tea” in Japanese and comes in the form of a vivid green powder that is whisked with hot water and can be added to milk to make a matcha latte. Green tea was ...