In a trend-saturated market, 12 Matcha stands out by grounding its NYC café in ritual and authenticity—turning a great ...

Unlike regular halo-halo, this treat is meant not to be halo ’d, instead consumed from top to bottom—not an issue as ...

From Sunday brunch menus to your daily cleanser — matcha has made a bold leap. Fueled by Instagram aesthetics and Gen Z ...

UJI, Japan (Reuters) -Matcha lovers, brace your wallets! Record temperatures in Japan have curbed matcha green tea production this year, straining supplies and driving prices to all-time highs ...

‘We just can’t keep up’ with the demand for matcha, says one tea farmer in Japan, as social media fuels a worldwide obsession.

In 2024, matcha accounted for over half of the 8,798 tonnes of green tea exported from Japan, according to agriculture ministry data — twice as much as a decade ago.

LOS ANGELES - At a minimalist Los Angeles matcha bar, powdered Japanese tea is prepared with precision, despite a global shortage driven by the bright green drink’s social media stardom.

Matcha is the new drink of choice at hip cafes worldwide, but Japanese producers are struggling to keep up with soaring demand for the powdered green tea.

The Japanese green tea-matcha-is moving from teacups to cocktail shakers, giving Indian mixology a vibrant, healthy twist.