The term Matcha has been raving in the skincare industry, and for all the right reasons. This superfood is packed with antioxidants, vitamins, and soothing properties that help fight free radicals, ...

From Sunday brunch menus to your daily cleanser — matcha has made a bold leap. Fueled by Instagram aesthetics and Gen Z ...

SAYAMA: Once a traditional staple, matcha has become the trendy beverage of choice at stylish cafés across the globe — but Japanese growers are finding it difficult to keep pace with ...

With the demand for matcha on the rise, the market has been flooded with poorly regulated copycats. Look out for meaningless buzzwords like ceremonial grade.

For a long time, India’s relationship with green tea was purely transactional — drink, detox, repeat. But now, there’s a new green in town that’s not just sipped, but whisked, photographed ...

These Melbourne cafes go beyond the flat white with specialty drinks like Japanese matcha, hojicha, bubble tea, iced tea, Mont Blanc coffees and herbal infusions.

Unlike regular halo-halo, this treat is meant not to be halo ’d, instead consumed from top to bottom—not an issue as ...

Japan's green tea exports, including matcha, rose 25% by value to 36.4 billion yen ($252 million) in 2024, driven largely by ...

Matcha is the new drink of choice at hip cafes worldwide, but Japanese producers are struggling to keep up with soaring demand for the powdered green tea.

Los Angeles: At a minimalist Los Angeles matcha bar, powdered Japanese tea is prepared with precision, despite a global shortage driven by the bright green drink’s social media stardom.