T he term Matcha has been raving in the skincare industry, and for all the right reasons. This superfood is packed with antioxidants, vitamins, and soothing properties that help fight free radicals, ...

Tea may be the second-most consumed beverage worldwide, but matcha in particular has been stealing the spotlight lately. Consumption of the Japanese green tea powder is skyrocketing — the matcha ...

Japan's green tea exports, including matcha, rose 25% by value to 36.4 billion yen ($252 million) in 2024, driven largely by ...

Companies look to make green off of matcha’s growing popularity The global matcha market is predicted to jump from $2.3 billion this year to $2.89 billion in 2028.

Matcha is the new drink of choice at hip cafes worldwide, but Japanese producers are struggling to keep up with soaring demand for the powdered green tea.

Who would’ve thought that matcha, Japan’s iconic green tea known for its antioxidants and energizing properties, would become one of the hottest beauty trends of 2025? What began as a wellness ...

There's a Matcha Tea Shortage Brewing — Again The global love affair with matcha is driving up demand and prices as Japan struggles to produce enough of the green tea powder.

The Japanese green tea-matcha-is moving from teacups to cocktail shakers, giving Indian mixology a vibrant, healthy twist.

Matcha tea shortage is causing chaos worldwide. Find out why supplies are running dry and how companies are keeping up with ...

While matcha has been at the center of traditional Japanese tea ceremonies for hundreds of years, it’s now gaining traction in the U.S., thanks to its purported health benefits.

Japanese tea ceremonies didn’t always look this way. Prior to the 16th century in Japan, tea ceremonies were often displays of wealth and abundance by Japanese rulers and the warrior class.

Matcha is the new drink of choice at hip cafes worldwide, but Japanese producers are struggling to keep up with soaring demand for the powdered green tea.