JCPenney's "Yes, JCPenney" campaign, led by Marisa Thalberg, is revitalizing the struggling retailer. After years of decline, the new marketing strategy is driving increased sales, online searches ...

Despite JC Penny's best efforts to pull a turnaround and gain costumer's loyalty back, the department store's latest drop in sales may be the last straw. According to Business Insider, JC Penny is ...

JCPenney CEO Marc Rosen has no intention of adding to the retailer's 15-year list of failed turnaround attempts anchored in bold, flashy moves. In the late 2000s, it tried to be fashion-forward ...

JCPenney CEO Jill Soltau said the insights the company is receiving from its Hurst testing ground are driving the company’s turnaround attempts. Here are other key takeaways from the retailer's ...

JC Penney makeover fails to spark turnaround. ... In January, Johnson announced a new strategy for the chain that did away with the hundreds of sales events it was once known for.

On today's episode of Asking for a Trend, Host Josh Lipton breaks down key stories from JCPenney's turnaround plan ahead of the holiday shopping season to the housing affordability crisis. As the ...

JCPenney 's big turnaround has been failing, with $4 last quarter. Last year, CEO Ron Johnson laid out a revival plan that included boutique-style shop-in-shops, a "fair and square" pricing ...

Hedge fund manager William Ackman said that Ron Johnson, the chief executive he handpicked to turn around JC Penney, has made "big mistakes" and the impact on the struggling retailer has been ...

Source: J.C. Penney. Investors in J.C. Penney have had to deal with years of volatility as the stock has lost a huge amount of ground during the.

CEO Marvin Ellison thinks he can turn the retailer around with these ideas. 1. "On the art side of retailing, ... I would argue that J.C. Penney is as good as any mid-tier retailer in our ...