The retailer widens the lens on back-to-school marketing by iterating on a “Yes, JCPenney” positioning that has boosted ...

PENNEYS fans are set to love a pretty new mini dress for summer parties after it landed on racks. The Bow Corset Mini Dress ...

Creative director Daniel Roseberry gathered a slew of celebrities to view his latest collection for the house in Paris on Monday morning.

The "Yes, JCPenney" marketing campaign, led by CMO Marisa Thalberg, is breathing new life into the struggling retailer and getting people to take another look.

JCPenney seems to be, too. So the retailer pulled together a beautiful wedding in Venice, California, for a cool $10,000 -- and not a single water taxi, helicopter or sinister security team in sight.