In a world where beauty trends evolve rapidly, a recent study has unveiled intriguing insights into how men and women ...

The marketing push is meant to change customers’ perception of the ... move to redefine the plus-size category. “[Graham’s] genuine connection to JCPenney and her passion for making fashion ...

JCPenney is partnering with model and entrepreneur Ashley Graham on a namesake, plus-size collection launching ... push is meant to change customers’ perception of the brand and tap into Gen ...

JCPenney has partnered with plus-size supermodel and entrepreneur Ashley Graham to create a namesake collection for full-figured women that is scheduled to launch this fall. The retailer has ...

Ashley Graham, plus-size supermodel, entrepreneur, and currently starring as the murderess Roxie Hart in “Chicago” on Broadway, has a new gig — a three-year partnership with JCPenney on a ...

JCPenney’s newest marketing move is so unexpected that it’s literally unbranded. Hoping to flip consumer perceptions, the department store chain is kicking off a bold new era by hiding its name.

JCPenney wants consumers to reconsider what they think they know about the 123-year-old department store chain. To do so, the retailer is launching an ambitious multistep marketing campaign that will ...

Styles and sizes can mix and match for the perfect proportions and easily transition from polished office chic to a night on the town. Bold Elements is a JCPenney private-label brand and now ...

Is Boston a “major metropolis?” Well, satire news outlet The Onion doesn’t think so. On Thursday, The Onion poked fun at Massachusetts’ largest city for taking itself too seriously in ...

check your band and cup size against the brand’s size chart to find the best fit. And remember that the exact size and amount of support you need may vary based on the physical activity ...