While home merchandise sells well on e-commerce, JCPenney has always been known for affordable fashion that is color coordinated. JCPenney’s reputation was built on fashion first and then home.

JCPenney introduces the modern Loom + Forge™ private brand as it continues to reestablish the Company as a leading home destination. Contacts Aubrey DeZego jcpnews@jcp.com ...

JCPenney has introduced or relaunched several significant home brands in the last 15 months, including Linden Street™, Fieldcrest®, Liz Claiborne®, Loom + Forge™, and Home Expressions ...

Plano, Texas – JCPenney has now added another comprehensive home brand to its private label portfolio. Loom + Forge marks the retailer’s most modern home collection to date, the company said. Product ...

Plano, Texas – With last month’s expansion of Forever 21 into home categories, JCPenney believes it is well-positioned for the Back-to-Campus season. Through a series of 10 brand launches in apparel ...

Refresh your home, kitchen and closet by shopping incredible sitewide deals at JCPenney. Save an extra 30% on tons of most-wanted items right now.

Nat Borchers, owner of Back Line Real Estate and former Portland Timbers soccer player, has big plans for the former downtown Salem JCPenney building ...