News

From Macy’s to JCPenney: Here are the stores set to shut down in July
Several US retail chains, including Macy's, JCPenney, CVS, and Footlocker, are shutting down numerous locations in July.
JCPenney’s Turnaround Begins, Powered By A Subversive New Marketing Strategy
The "Yes, JCPenney" marketing campaign, led by CMO Marisa Thalberg, is breathing new life into the struggling retailer and getting people to take another look.
JCPenney closing warehouse, laying off nearly 300 workers
JCPenney is set to close its Alliance Supply Chain facility in Haslet, Texas around Nov. 1, affecting 296 employees.
After closing stores, JCPenney to shut down warehouse, lay off hundreds. Is Ohio affected?
After shutting down several stores in May, JCPenney is planning to close a warehouse and lay off nearly 300 workers this year ...
Retail TouchPoints6d
JCPenney Upstages Bezos with $10,000 Wedding in Venice, California
Estefany Gomez and Leonardo Rendon said “I do” on the canals of Venice, Calif. in an event put on by JCPenney for $10,000.
Marketing Dive7d
JCPenney does wedding season on a budget amid turnaround
Dive Brief: JCPenney showed off how to do a wedding on a budget as the world turned its attention to the multimillion-dollar nuptials of Amazon founder Jeff Bezos and Lauren Sanchez, according to a ...
JCPenney to close Texas warehouse and lay off 300 employees
The retail company plans to permanently shutter its Alliance Supply Chain warehouse in Tarrant County in North Texas.