The retailer widens the lens on back-to-school marketing by iterating on a “Yes, JCPenney” positioning that has boosted visits.

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. JCPenney wants consumers to reconsider what they ...

PLANO, Texas, July 25, 2024--JCPenney x HARIBO is JCPenney’s sweetest collaboration yet.

Joe Fresh, your favorite new Canadian export, is coming to a JCPenney near you. Joe Fresh is known for selling trendy, cute clothes at low prices, but so far the brand's presence in the U.S. is ...

JCPenney introduces its new "Shopping is Back!" brand campaign – a celebration of shopping and the Company’s 120th birthday.

PLANO, Texas--(BUSINESS WIRE)--July 13, 2006--J. C. Penney Company, Inc. (NYSE:JCP) hits the half-pipe with the introduction of X Games boys' apparel developed as a collection with ESPN Consumer ...

In the two months since the campaign's release, JCPenney said it has seen a 22% increase in Google searches for the brand, as well as a rise in brand consideration from 13.6% to 16.4%.One of the ...

PLANO, Texas – JCPenney has brought on board two new executives – one a branding ace and the other a marketing expert. Khristene Son recently joined the company as senior vice president for trend, ...

Plano, Texas – JCPenney has now added another comprehensive home brand to its private label portfolio. Loom + Forge marks the retailer’s most modern home collection to date, the company said. Product ...

JCPenney followed through on its agreement with Ralph Lauren to destroy unsold ... Ironically, this (misguided) company policy is part of JCP's attempt to preserve the brand's equity. If ...

JCPenney has been through the wringer from a deeply-discounted department store to a failed experiment at being an aspirational lifestyle brand, if you remember that brief period, to going through ...

In 2022, JCPenney celebrates 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement.