While at the NASCAR event, Balvin’s latest shoe collaboration — the J Balvin x Air Jordan 3 “Medellin Sunset” — was featured as the wrap on Tyler Reddick’s No. 45 Toyota car.

There was a J. Balvin Air Jordan car, a UNC Jordan car, and a car that resembled the Air Jordan 5 “Grape.” That was special to Reddick, as the 5 is his favorite Jordan model.

23XI Racing co-owner Michael Jordan celebrates a win by his driver Tyler Reddick after a NASCAR Cup Series auto race at Talladega Superspeedway, Sunday, April 21, 2024, in Talladega.

Jordan's 23XI Racing driver Tyler Reddick finished sixth in the NASCAR Championship race at Phoenix Raceway, the fourth of the four contenders for the 2024 title. 23XI Racing is co-owned by Jordan ...

The 23XI Racing co-owner and six-time NBA champion joined the No. 45 team after it narrowly secured the Cup Series’ regular-season title.

Michael Jordan, who co-owns 23XI Racing, watched as his driver Tyler Reddick made a last-lap pass to win Sunday's NASCAR playoff race at Homestead.

Tyler Reddick passed Ryan Blaney in the final corner of a thrilling race at Homestead-Miami on Sunday to punch his ticket to the Championship 4.