Dear Debbie: Dawn and Ivory Liquid hand dishwashing soap, both made by Procter & Gamble, were recently downsized from 28 ounces to 25 ounces.

In the 1950s, according to the AdAge article, P&G launched a light-duty dishwashing detergent under the Ivory brand, followed by liquid hand soaps in the 1980s and moisturizing body washes in 1996 ...

Ivory's sales have fallen as Americans have increasingly opted for body washes and liquid hand soap over plain bar soaps. ILLUSTRATION: F. Martin Ramin/The Wall Street Journal, Styling by Anne ...

Liquid hand soap vs. body wash: What’s the difference? They’re made of the same chemical components, but the amounts vary to address different needs.

Directed at mothers ages 25 to 49, the new advertising, by Wieden & Kennedy, is promoting Ivory’s bar soap, body wash and liquid hand soap. All come in Ivory’s original formula, or with aloe ...