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Before digital marketing became the norm, there was arguably more room for complex, creative and daring image-making.
As a tribute, here — in no particular order — are some of the most memorable TV jingles that have endured over the years: ...
Jordan's Furniture gained much of its traction when Eliot and Barry Tatelman began appearing on local radio stations and in TV commercials.
Even with the onset of streaming, many advertising executives would argue there’s still no better way to sell a product than ...
The DFW-based company Home Zone dropped a series of commercials to air during the broadcast of Luka Doncic's first game back against the Mavericks in Dallas.
In fact, the 90-second commercial—shot for BritBox’s first ever brand campaign—is the product of a single, continuous shot that took 14 hours, 45 minutes, and 31 seconds, and was filmed with 11 ...
With the demo accreditation in hand, Comscore measurement chief Frank Friedman says it's now going for the "hot sauce" -- ...
AMC Networks wants advertisers to pay more attention to its non-TV assets. The company, which owns cable outlets like AMC and IFC along with niche streamers such as Shudder and Acorn, intends to give ...
AbbVie’s Skyrizi and Rinvoq were practically unshakeable atop the monthly TV drug ad spending rankings, ultimately leading ...
Tremfya achieved an impressions share of voice (SOV) of 3.35%, generating 2.1 billion total impressions. While the brand held the top spot, the total impressions dipped by 2 million from when Sanofi ...
Fox is eager for another helping of advertising dollars from companies interested in food. The broadcast network aims to lure ...
it’s a better way for both the buy and sell side to drive revenue and deliver more impactful ad experiences,” said Lindsey Woodland, senior vice president of Client Data Science, iSpot.
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