Small businesses often operate in a niche market. To design a successful digital marketing campaign, they must identify their unique selling point. This allows them to highlight what makes them stand ...

About 40% of small businesses outsource some or all of their local search engine optimization (SEO) needs. Local SEO can help ...

Digital marketing is an important tool for new business, a small shop or a brand that is getting bigger. Digital marke ...

Roughly 300 million Americans use social media, and over half of American adults get some form of news update from these ...

Tension: Brands say they want to connect with local audiences, yet often deploy copy-paste strategies that ignore ...

For restaurants, local store marketing isn't just about attracting hungry patrons; it's about becoming a beloved neighborhood fixture. Think beyond fleeting online ads and embrace the power of ...

Local businesses in the U.S. must adopt strategic digital marketing approaches in 2025, focusing on local SEO to boost visibility and engagement.

One of the most effective forms of marketing is through video, and in an era where the video medium is becoming more accessible and common, it’s a fantastic way to reach your audience.

Influencer Marketing: Local and regional influencers bridge the gap between brands and their target audience by leveraging cultural relevance and language. And their strongest weapon in the ...

If you are a quick-service restaurant brand marketer and you’re doing battle in 2024 without a hyperfocus on winning locally, your knife is not going to win this shootout. As value messages clash and ...

Cost-effective marketing—or as some may say, "frugal marketing"—is more than just a strategy for those on a budget. It's a mindset.