Ippodo's matcha is an emerald-hued powder that smells dewy and bright, like stepping outside after a cleansing rain. We got a lingering hint of birthday cake on the nose, ...

I quickly discovered how many of the best matcha powders were ungraded. The Ippodo Ummon and the Kettl Shirakawa Uji Hikari both eschewed grades, had vivid hues, and were full of rich, umami flavor.

The spike in demand has become such a problem that last year two of Japan's biggest tea companies, Ippodo and Marukyu Koyamaen, announced unprecedented purchase limits on matcha products.

Matcha's popularity has swelled to the point where demand now outstrips supply, leading to a matcha shortage. Last fall, two well-known Kyoto tea companies, Ippodo and Marukyu Koyamaen, set strict ...

In a bowl, whisk 1 teaspoon of ceremonial-grade matcha with 2 teaspoons of warm water until silky and lump-free. 3. Once your chia base is ready, fold in the matcha for a green-speckled pudding.

Now, chefs are giving it a desi makeover with matcha rabri, rasmalai and more! Monday, Jun 23, 2025. New Delhi o C. Subscribe. Sign in. My Account. Subscribe. Enjoy unlimited access. Subscribe Now!