Netflix, originally a commercial-free streaming service, is now developing its own ad network and exploring artificial ...

AI is revolutionizing video marketing, shifting it from passive storytelling to a strategic tool. Predictive AI optimizes ...

Netflix bosses have said they "expect advertising revenue to roughly double in 2025" This is due to the introduction of personalized ads in the second half of the year However, this decision could put ...

Stocks traded mixed Friday as investors focused on corporate earnings, a day after the S&P 500 and Nasdaq Composite set ...

Amazon, which was also subject to tax, said it will wait until DST is officially rescinded before making any changes ...

Netflix is set to double its advertising revenue this year, while also integrating interactive ads into its content. The company is also exploring the potential of AI in content creation.

As more innovative and integrated ad formats continue to transform CTV advertising and monetization, are smaller publishers without dedicated ad sales teams in danger of being left behind? What ...

When Netflix debuted its video streaming service back in 2011, it seemed like it would usher in the end of the television ...