Within an integrated marketing plan, the same message may be tailored to best communicate to each audience. This is a step often skipped by businesses, or sometimes missed entirely.

As a CMO, I am continually on the lookout for the best new marketing tools that will deliver value to our business. More and more, I am looking to get a better, more complete view of the customer ...

Types of Marketing Tools. Marketing creates an avenue of exchange between a business and a customer, ... An integrated marketing approach applies several tactics to engage customers and build ...

These can be harder to measure but reliable indicators of integrated marketing success. Various tools such as Google Analytics, HubSpot and more can ensure that you’re tracking all the metrics ...

Marketing at its best can be a synergistic tool that by definition makes the whole greater than the sum of its parts. ... Integrated Marketing Communications (IMC) is not new.

There's no shortage of automation marketing tools to choose from, over 6000 at according to Scott Brinker's list, which begs the question, "where do you start?" ...

Integrated WiFi marketing technology can be a powerful tool for franchise business owners looking to generate sales and build their customer base. By providing free WiFi and collecting customer data, ...