We believe that IPG has a narrow moat attributable to intangible assets. Intangible assets are derived from decades of granular data on omnichannel and global marketing campaign performance and ...

To stay relevant, marketers must evolve from mere content creators to AI facilitators, curating autonomous tools that can ...

Real Chemistry’s latest acquisition adds up to Greater Than One. | Greater Than One will retain its name and New York City headquarters as it moves under the Real Chemistry umbrella, and its employees ...

Creators aren’t just delivering social posts. They are the connective tissue across screens, ad formats, shopping behavior ...

Campaign Red’s latest report reveals the ways in which AI is reshaping marketing operations, team structures and agency models, but with uneven progress and flat budgets.

Discover the cutting-edge email marketing tools that are revolutionizing personalization in the digital age. This ...

In today's fast-paced digital landscape, AI tools for business are changing how companies work and operate. Businesses are ...

There are many tools to help you automate email marketing, but most suffer from feature bloat and expensive pricing as your ...