We believe that IPG has a narrow moat attributable to intangible assets. Intangible assets are derived from decades of granular data on omnichannel and global marketing campaign performance and ...

To stay relevant, marketers must evolve from mere content creators to AI facilitators, curating autonomous tools that can ...

Real Chemistry’s latest acquisition adds up to Greater Than One. | Greater Than One will retain its name and New York City headquarters as it moves under the Real Chemistry umbrella, and its employees ...

Creators aren’t just delivering social posts. They are the connective tissue across screens, ad formats, shopping behavior ...