Coca-Cola's update of the visual identity for its Bodyarmour energy drink feels like more than a mere refresh, but it isn't going as far as to rebrand its strategy or values: it's amplifying them.

In the world of soft drinks, the Coca-Cola name holds so much sway and global recognition that it’s hard to imagine what life would be like without this drink. You could even go as far as to say ...

Once marketed as an alternative to Coca-Cola and Pepsi, Jolt Cola will now join the crowded energy-drink market with the likes of Red Bull, Monster and Celsius.

From Coca-Cola Starlight to new flavors with coffee and hard seltzer, here's a quartet of new flavors from the iconic beverage company.