In 1991, Baskin-Robbins changed its signature logo to have the names “Baskin” and “Robbins” sandwich the number 31. This is also when they introduced the pink-and-blue color scheme.

Rohan Banerjee's writing has appeared in The Times (London), The Telegraph, the Financial Times, The Economist, Prospect, New ...

What do Amazon, Baskin-Robbins and Toblerone have in common? They all have hidden messages in their logos. Here's what they ...

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